Most companies don’t have an SEO (Search Engine Optimization) campaign. Most companies don’t even know what SEO is. They think that by simply having a website they’ll be set and place 1st on Google and other search engines. This couldn’t be further from the truth.
In this post, our Santa Fe SEO and web design company will briefly explain what search engine optimization is. We’ll explain the benefits of having an SEO campaign. We’ll also talk about how even a little attention to your website can go a long way.
A Brief Explanation of what SEO is
For those that generally understand what SEO is, you can skip to the next heading. For those that don’t know, SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results (Moz Beginner’s Guide to SEO).
Benefits of Having an SEO Campaign
At Jacobito Design we like to equate an SEO campaign to having an outside salesperson. Another good metaphor is having a fishing line out there ready to catch potential clients with keywords they’ve used to find you. So the major benefit is placing well on Google and other search engines. By placing well on search engines such as Google and Bing you’ll bring in more customers, build brand awareness, and bypass your competition.
A Little Attention Goes a Long Way
Of course the more you do in an SEO campaign the better your chances are of placing higher than your competition. But even if you do a little it can help out quite a bit. Here is a list of the little things you can do:
- Be social – join social networking groups Facebook, Twitter, & Google +.
- Create in-depth content that utilizes keywords you want to be found under.
- List your company and most importantly, your website on free web indexes.
- Get an SEO audit! An SEO audit will tell you where your website is lacking so you can weigh what your goals are against areas that could use improvement.
Hopefully, this will shed some light as to what an SEO campaign is, and how it can help you generate new business. Jacobito Design also hopes that you’ll consider our services and how we can help you achieve higher placement. If you’re looking for help, contact our Santa Fe web design company for your SEO audit today!