It’s hard to fathom how much conceptual and critical thinking goes into a logo’s design when most successful logos look so simple. But that’s what makes them so successful – their simplicity and the message and feeling they convey within seconds of recognition. In this post we’ll talk about a logo’s simplicity; we’ll discuss how visual elements and color attract a viewer’s eye, and we’ll share how a logo should be designed for longevity. Continue reading “Logo Design, KISS & Logo Longevity”
