Logo Design, KISS & Logo Longevity

It’s hard to fathom how much conceptual and critical thinking goes into a logo’s design when most successful logos look so simple. But that’s what makes them so successful – their simplicity and the message and feeling they convey within seconds of recognition. In this post we’ll talk about a logo’s simplicity; we’ll discuss how visual elements and color attract a viewer’s eye, and we’ll share how a logo should be designed for longevity. Continue reading “Logo Design, KISS & Logo Longevity”

Importance of Typography in Web Design

In the age of instant gratification, it is more important than ever to attract visitors to your website and draw them in from there. One way of doing this is by having a well-defined typography layout. In this post we’ll talk about attracting visitors to your website with typography, holding their attention with elements of typography and setting up a hierarchy that is relative to the importance of your website. Continue reading “Importance of Typography in Web Design”