Welcome to our blog on Santa Fe web design. Within you'll find everything from information on web design, to simple SEO techniques. We'll also discuss how you can benefit from hiring Jacobito for your next design project.
It’s hard to fathom how much conceptual and critical thinking goes into a logo’s design when most successful logos look so simple. But that’s what makes them so successful – their simplicity and the message and feeling they convey within seconds of recognition. In this post we’ll talk about a logo’s simplicity; we’ll discuss how visual elements and color attract a viewer’s eye, and we’ll share how a logo should be designed for longevity. Continue reading “Logo Design, KISS & Logo Longevity”
In the age of instant gratification, it is more important than ever to attract visitors to your website and draw them in from there. One way of doing this is by having a well-defined typography layout. In this post we’ll talk about attracting visitors to your website with typography, holding their attention with elements of typography and setting up a hierarchy that is relative to the importance of your website. Continue reading “Importance of Typography in Web Design”
Have you ever been stressed out when trying to complete tasks during a busy day? Yea, us too! Jacobito Design uses OmniFocus (a Mac specific program) for this very reason… We like to cruise through our day with the least amount of stress, moving easily from task to task, without thinking, “what needs to be done next?” It’s all easily managed with Omnifocus. Continue reading “Are you Omnifocused?”
Social networking sites, such as Twitter, LinkedIn, and FaceBook, are fast becoming a normal day-to-day business activity. Businesses use these sites as a marketing tool to drive traffic towards their websites and keep their clientele interested in their business activities. Because the overhead cost of being part of a social networking site is minimal, it really does pay for a company to be involved.
Businesses that want to drive traffic towards their website might want to think about setting up a social networking account. Major corporations are in on the game because they realize the benefits of being able to interact with their customers. These corporations also realize how social networking sites can drive new clientele towards their sites by using social networking as a promotional base.
As business owners, we all want to keep our clients and customers interested and coming back for more. Some of the ways in which social networking can help with this are by displaying sales and promotions that are going on at any given moment. Another way is by “tweeting” or posting about new products or services that are currently being offered within the industry. Yet another way is to interact with customers so that they feel that they are contributing to products they care about. Companies such as Starbucks use Twitter for this very reason.
Businesses these days are seeing the low-cost benefit of using social networking for their business marketing needs. It usually doesn’t cost anything to set up an account. Plus, as an added benefit a company can provide a link from their social networking page to their website. This aids in search engine optimization (SEO).
Investigate it for yourself and you will see that social networking isn’t just for kids; it also serves as a driving force in business today and keeps customers coming back for more.
As it is with all startup businesses, Jacobito Design has written into its business plan to eventually make a profit. We’ll complete this goal by starting out lean, saving money, and being as Green as possible. Our thought is that if we set up green protocols, in the beginning, we’ll save money through energy and operating costs over the long run. Plus we’ll feel good about it!
At the moment, because we rent the facility used for business, we’re unable to completely be in control of the amount of heat used to be comfortable. We can, however, control the amount of energy used in other aspects of business. Our cooling costs are at zero because we practice passive solar, so that’s not an issue. This leaves lighting and energy used for IT.
The amount of lighting we use for day-to-day business has been well thought out—we really try to only use what’s necessary. We do this by using as much natural light as possible, and by using energy efficient lighting, such as CFLs. CFLs are great because they are four times more efficient, and last up to 10 times longer than regular incandescent bulbs. Plus, they can be used anywhere an incandescent bulb can be used.
Reducing the amount of energy needed for IT is a little more difficult to control, but can be controlled none-the-less. For laptops, chargers are taken out of the wall once a laptop is charged. Once a laptop is charged, if it isn’t being used, it is shut down. At night we make a habit of turning off desktops, so a non-functioning machine doesn’t drain energy.
Reducing our fleet costs is probably the easiest protocol to follow. Jacobito Design is, for the most part, run out of living quarters. So there are days when fleet costs are non-existent. When planning meetings or running errands, we plan our trip ahead of time, so time and fuel expenses are optimized.
At Jacobito Design, we are true believers in “Reduce Reuse Recycle”! We reduce the amount of waste we have by going paperless – we keep files on hard drive & on our cloud server. We take notes either on a smartphone or on a computer. We reuse paper by using both sides of the paper when printing – this reduces both amount of paper used and also reduces the amount of ink used for printing. And we recycle paper, plastic, and glass.
Ultimately by following these green protocols, we feel that we are not only helping out our bottom line but also contributing to the well-being of others and our environment.