Jacobito Design often gets calls requesting a client’s website have a lot of exposure on the web. As a Santa Fe SEO company, we understand this as a request for top position on Google (i.e. all search engines) for everything that person/company does and more. We love this question because it gives us a chance to explain, in layman terms, how we can help set realistic goals with regards to Search Engine Optimization (SEO).
In this post, we’ll talk about how important it is to have and maintain focus with regards to setting realistic goals for your search engine optimization campaign. We’ll also talk about why SEO is an ongoing effort.
The Importance of Setting Realistic SEO Goals
Setting realistic goals is always important in any business endeavor. Don’t get me wrong, it’s always important to shoot for the moon, but how you get there is just as important. That’s why when a potential client comes to us wanting top spot on Google, we’ll ask for a tiered list of priorities, with regards to what key-phrases, ideally, they’d like to have top spot on Google with. This tiered list will give us a better understanding of what your top goals are, and will let us better evaluate what you currently have and how we can help. Once we have that list, our Santa Fe web design company will put together an affordable search engine optimization campaign proposal to move forward with.
SEO is an Ongoing Effort
Search Engine Optimization is an ongoing effort and not a one time fix. The reason this is true is based on the fact that the internet is constantly in flux; websites are constantly being updated, and competition is persistent on gaining the upper hand. Jacobito Design understands that not all markets are the same, so we’ll consult with our potential clients on how saturated their market is, what their goals are, then prescribe a certain amount of time that needs to be spent on optimization. This amount of time can range from monthly to quarterly, depending on market saturation.
Search Engine Optimization Services
Jacobito Design works with our clients to see where we can help them most. We, first of all, consult with our potential clients to see what their needs and goals are. From there, we’ll assess how much work needs done on the current site to bring it up to par, in terms of underperformance. We then look at content and external linking strategies. If it’s a nitch market where there’s not a whole lot of competition, it may be just a matter of consultation. But if it’s a very general market, more than likely, there’ll be a lot of competition. In this case, one can expect an in-depth Search Engine Optimization campaign.