In this post, we’ll discuss why it’s imperative that businesses have marketing goals that include their website’s search engine strategy.
Keywords vs Keyphrases
In terms of the internet, keywords are one-word terms used by search engines to index and rank websites by relevant web content. Keyphrases, on the other hand, are made up of multiple keywords and are more specific to the combination of keywords a user might type into search engines like Google to obtain a certain overall search engines results.
Organic Search Engine Results
Organic search engine results are returned by search engines based on natural website indexing, as opposed to those generated by paid advertising – also known as pay-per-click advertising. So for example, results that are found on the right in Google’s search engine results are paid advertising results. The same goes for those found at the top with a “manilla-tent” background.
SEO or search engine optimization is a host of strategies and techniques employed to increase the number of visitors to a particular website. This is usually done through search engine results within high-ranking placement. Top search engines include Google, Bing, & Yahoo.
SEO Strategic Points
Great organic search engine rank is the result of having a well optimized SEO campaign. This is done, first of all, by having a clean website structure, where a hierarchy of code supports well written original content. This content is then optimized towards desired but fully researched keywords and key phrases. From there, a good place linking structure is implemented to support the main points of a website. This is best done through a well structured, but user-friendly navigation as well as a sitemap for contingent support. A further point would include back-linking, social networking, and relevant content addendums.
Because SEO strategy can be of a proprietary concern, please contact Jacobito Design directly for an initial consultation to help your website obtain the best keyword and keyphrase search engine results.